Users will still be able to purchase items through the app
Instagram announced on Monday that it would put its Create button back in the center of its main navigation bar and remove the Shop tab.
Instagram head Adam Mosseri said in a Reel Monday the move would “simplify” the app and
Refocus its priorities to “bring people together over what they love.”
The new order of the navigation bar will be Home, Search, Create, Reels and Profile. The proposed changes will take effect in February.
A spokesperson for Meta, which owns Instagram, did not respond to a request for comment.
While the dedicated Shop tab will disappear, Mosseri said in his Reel that
“you’ll still be able to shop on Feed, in Stories, in Reels and in ads.”
Instagram also stated on its help page that it would
“continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”