· The announcement by K-pop mega band BTS that members would serve mandatory military service in South Korea has removed a cloud of uncertainty that has hung over their plans.

· Investors in HYBE Co (352820.KS), BTS' management group, responded to the news by driving its shares up as much as 7.8% on Tuesday.

· The relatively shorter break, after the company picked 2025 as the potential date for BTS' return as a group, also appeared to hearten the market.

· "Sales from BTS will not disappear.

· Members' individual activities, release of content and photobooks already filmed and older album sales will be highly profitable,

· "However, with the biggest moneymaker absent, the key (for HYBE) will be how much sales are made from new businesses," including Ithaca Holdings, Ji

· A South Korean pop culture phenomenon and success story, BTS have become a worldwide sensation since their 2013 debut.

· Their upbeat hits and social campaigns aimed at empowering youth catapulted the band as the world's best-selling artists in 2020 and 2021

· As the biggest grossing K-pop act, some 880 billion won ($615.11 million) in sales were generated by BTS in 2021 alone, about 70% of HYBE's 1.3 trillion won revenue.

· In 2020, BTS accounted for 730 billion won in sales out of the company's 796 billion won revenue, she noted.