· The new boss of Twitter wants to steal creators from other social networks.

· Elon Musk is on the attack.

· The billionaire acquired the social network Twitter  (TWTR) - Get Twitter Inc.

Report on October 27 for $44 billion

· This colossal sum is one of the motivations that pushed him to get to work quickly to find new sources of income to revive the platform.

· The tech tycoon launched a drastic cost-cutting plan by slashing half of Twitter's jobs, or 3,700, in one day on November 4.

· He also just rolled out the new Twitter Blue subscription formula by integrating the account authentication badge and by increasing the subscription to $7.99 per month.

· the bulk of the revenue will come from advertising, and Musk knows it.

· Report via Facebook and Instagram, Alphabet  (GOOGL) - Get Alphabet Inc. Report and its subsidiary Youtube, and TikTok, the newcomer.

To achieve this, Musk is adopting a two-pronged strategy